While at Dream as a graphic designer and marketing assistant, I created content for various social media campaigns. This role provided me with extensive experience in producing multiple forms of content while adhering to the provided brand guidelines. I produced engaging reels, motion graphics, social media graphics, and email marketing materials.
Social Media Campaigns
Black Equity Campaign
Brief
Encourage a diverse audience across Canada to join the study by scanning the QR code or following the provided link. This study investigates how work integration social enterprises impact Black participants, highlighting their unique challenges in the labour market. It also includes other racial groups to compare long-term trends in labour market experiences.
Process
Redesigned provided social media assets with updated visuals, stronger typographic hierarchy, and prominent QR codes to make the content scroll-stopping and clear.
Outcome
Delivered a cohesive set of branded promotional graphics that effectively guided a diverse Canadian audience to scan the QR code and join the study.
LegacyBoost Campaign
The Brief
Established the visual identity for LegacyBoost, a joint financial literacy initiative between Dream Hub and Woveo, with the explicit goal of converting social media reach into active workshop registrations and program enrollments.
The Process
Blended Woveo and Dream Legacy Foundation's brand identities into a cohesive visual system, designing targeted social flyers with strong calls to action (CTAs) optimized to drive workshop sign-ups.
Outcome
Delivered an integrated social media campaign and content library that successfully drove audience engagement and maximized participant registration for upcoming financial literacy workshops.
Social Media Reels
